Today was mostly centered around prepping the December Art Walk—getting the books, posters, venues signs, and memos out to the participating businesses. I also wrote and distributed the press release and calendar notice, as well as updated the web page. Continue reading
Montpelier Alive recently hosted a meeting of the Vermont Downtowns Program, which meets quarterly to talk shop and learn from one another. It does take up the entirety of my day, but it’s really great to hear what’s happening in other communities, and to share knowledge.
Part of my hosting duties was 75 minutes about Montpelier Alive. Typically the host does a walking tour of the downtown, but I chose not to do that, since Montpelier is a place that many of these folks have been to and/or will visit again. Plus it was optional. I wanted to tie in with the Four Points® theme of Promotions, and so decided instead to focus on talking about the why’s and how’s of using professional graphic designers for your outgoing materials.
In the back of the room, I set up a table of our current materials, all of which were outsourced to local graphic designers.
“I’m only two years into the job,” I said, “and the comment that I continue to hear from people is that since I came on board, everything seems so much more polished and professional looking. And so I want to talk about how and why that happens,” I began. Here’s a recap of our discussion (quotes are notes from Montpelier Alive designers): Continue reading